What is Digital Analytics in Marketing?

 

Digital Analytics refers to the tools used to analyze and report on marketing data collected from the digital channels on which the brand holds a global presence. The various channels available to measure the metrics are Facebook, LinkedIn, and Instagram, etc. It also includes email marketing, marketing campaigns, ads, and many others. Online marketing agencies and PPC ad companies use the Google Analytics tool to measure the different campaigns.



Digital Marketing Analytics is two-fold.

1. It employs marketing analytics tools to identify and understand the customer’s journey.
2. The main aim is to build a marketing strategy.

The four primary types of Digital Analytics in marketing is as follows.

1. Competitive Landscape Analytics - Tracking how competitors attract, convert, and retain customers.

2. Customer Behavior Analytics - Determine the what, where, when, and how of your customers’ behavior.

3. Performance Analytics - It includes how well your brand is performing in critical locations like Instagram and Google. Also, KPIs like sales, revenues, and lead generation are considered.

4. Predictive Analytics - It decides the customer’s next move with the right message.

Benefits of Digital Analytics for all online marketing agencies:


With the help of digital analytics, the following parameters help you in marketing are as follows:

1. Understand who are your genuine customers
2. Increase the customer lifetime value
3. Deliver the right messages at the right time
4. Proactively related to customers

Best Digital Analytics tool for marketers

Google Analytics - Most marketers use the Google Analytics tool to measure the traffic, and from where the traffic comes from and it is free. Google Analytics has integration with Google AdWords to help you to analyze your campaigns with deeper data insights.

Google Analytics fits the marketing strategy of marketers by giving the conversion, growth, and sales data that leads to good ROI for online marketing agencies.

Hope the above basic information about Digital Analytics helps marketers at the beginner level.



Location: New Jersey, USA

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