Pay Per Click (PPC) - Advertising on Digital Platforms

PPC is a type of online marketing technique used by advertisers. When setting up a PPC campaign, the advertisers set their ads according to the keywords, user’s interests, and locations.







The PPC campaigns are used for only three types that are:


1. For lead generation

2. Brand awareness

3. Increasing Sales


For PPC, we use the Google Ads platform for creating business revenues with the help of ads. The conversion takes place when ads are clicked by the users. In PPC, various types of ads are created for various purposes. The ads are created according to user-oriented goals. These goals depend on what type of ads we are creating for our clients.


Types of ads we are using are


1. Search ads

2. Display ads

3. Video ads

4. Smart ads

5. Shopping ads


The Google AdWords campaign uses different types of keywords for their ad bidding. The main types of keywords are: 


1. Broad match Keywords

2. Phrase match Keywords

3. Modified match Keywords

4. Negative match Keywords


To set up the PPC campaign we need to know the following details as follows

  1. Select your Keywords - Before starting a PPC campaign, we need to research for proper keywords. The keywords we are using for the campaign are important according to what type of industry-oriented keywords users are searching for. It is important to use long-tail keywords for more traffic on our ads according to the user's intent.


  1. Create your landing pages - Landing pages are an important part of the PPC campaigns because they give the answers to what users are looking for.


  1. Write your ads - After working on keywords and landing pages, now we have to write down ads. To write about ads, two major parts are considered, which are headlines and call-to-action. The headlines should be keyword-rich, which means “write about proper niche”. The “Call-to-Action” contains various options such as, “Buy now” and “Sign up now” to reach maximum customers.


  1. Track the results - It is important to track the PPC campaign because it gives the idea about how many times our ads appear, how many times it is clicked by the users, and who clicks it. PPC ad’s performance depends on results from “Impressions”, “Click-through rate” and “Bounce Rate”.



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Location: New York, NY, USA

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