Software Engineering

  Why is Social Media Important for Business Marketing? Social media marketing is the essential way of generating your brand presence on social media platforms that help to create new customers, increase awareness, and boost your sales or leads. Social media is powerful as one single ad post can help you get a number of people according to the targeting audience while reducing costs. When we post on different platforms, it is mandatory that the content should be according to the brand and products, so it is easy to get the interested number of visitors. The main key points for social media marketing influencing is written below. 1. As 52% of the social media marketers influence their brands on social media that reflects their revenue and sales. 2. The most famous social media platforms are Facebook, Twitter, LinkedIn, YouTube, and Instagram .   3. The most important social media metrics for companies are engagement and the number of conversions they receive from socia...

PPC is a type of online marketing technique used by advertisers. When setting up a PPC campaign, the advertisers set their ads according to the keywords, user’s interests, and locations. The PPC campaigns are used for only three types that are: 1. For lead generation 2. Brand awareness 3. Increasing Sales For PPC, we use the Google Ads platform for creating business revenues with the help of ads. The conversion takes place when ads are clicked by the users. In PPC, various types of ads are created for various purposes. The ads are created according to user-oriented goals. These goals depend on what type of ads we are creating for our clients. Types of ads we are using are 1. Search ads 2. Display ads 3. Video ads 4. Smart ads 5. Shopping ads The Google AdWords campaign uses different types of keywords for their ad bidding. The main types of keywords are:  1. Broad match Keywords 2. Phrase match Keywords 3. Modified match Keywords 4. Negative match Keywords To set up the PPC campaig...